This is a crucial factor in preparing a great cup of coffee. You can have extremely fresh coffee and the correct grind, and still prepare an unpleasant cup of coffee if you use too much or too little coffee in the preparation. The industry standard is two tablespoons of coffee grounds for every 6 ounces of water. If you use this proportion but want your coffee stronger, use a little more coffee grounds. If you want it a little weaker, use a little less coffee, or add a little hot water to your cup.
The key is finding the recipe that best fits your taste profile.
